BARÚ leveraged the HALO franchise to create top-of-mind awareness among Males 18-34, driving pre-orders, online purchases and retail. We utilized high-impact media placements positioned on top endemic sites and channels to create a week-long social event. The campaign resulted in Walmart sales up by 8% over the previous Halo release. 

Best Buy and Walmart Canada surpassed their forecasts, and our social media contest received over 102 million AV impressions.