TREASURY WINE ESTATES
It’s true, we like our vino. Our partnership with Treasury Wine Estates dates back to 2009, starting with the first ever launch of a wine campaign in the U.S. Hispanic market. Since then, we’ve been crushing it! And have innovated mass market campaigns across all audience segments for brands like Beringer, Chateaux St Jean, 19 Crimes, Penfolds, Embrazzen, Lindemena’s, Matua and many many more.
BERINGER / 19 CRIMES / PENFOLDS / STERLING / MATUA / GENTLEMAN'S COLLECTION
BARÚ helped to encourage trial by inviting Hispanic consumers to create a new tradition of sharing wine at their traditional family gatherings. Our campaign educated the market on the brand and easy food pairings, making the Beringer brand more accessible and approachable. Our results exceed expectations with 193 new store accounts, 164% increase in display and a 191% volume sales lift.
Working with J Walter Thompson and an incredible group of creatives we collaborated on the marketing launched for 19 Crimes Wine. Each bottle displays a convict that comes to life through augmented reality via the 19 Crimes App. Through an integrated campaign using traditional, digital, social media and brand ambassadors we created a phenomenon reaching over 153 million impressions and increasing sales exponentially.
Australian Penfolds is known as one of the most prestigious and high quality wines in the world. So naturally for the release of their new 2018 Collection, they had to go big. BARÚ’s digital first campaign targeting wine enthusiasts nationwide, supported by tv, radio, print and digital out-of-home for big brand awareness. Check out our full-fledged take-over of New York City.