THE FUTURE OF MULTICULTURAL MARKETING + MEDIA
BARÚ is an integrated marketing and media agency specializing in audience-inclusive brand building.
The face of America and the way we interact with media is changing.
Simply look around and you will see new faces discovering, sharing and joining in.
For us looking means listening, and seeing through the eyes of others.
We look so we can truly embrace the present and build bridges to the future.
At BARÚ we're here to help you look ahead.
BARÚ delivers breakthrough campaigns.
We monitor and adapt to changing media habits, evolving technologies, and shifting conversations.
We track and predict what communities want.
Bridging the gap between you and your audience, creating a deeper connection across every cultural divide
– by highlighting the universal truths that connect us all.
Combining media and marketing, BARÚ offers forward-thinking ideas with data-driven execution.
Authentically connecting our clients with the new consumers they want to reach.
We unlock the potential far beyond their expectations.
Here - Let us show you.
Here’s just a sampling of our many clients — from entertainment to travel + leisure, food + beverage, to kids + family.
"BARÚ has demonstrated solid analytic and media capabilities. We look forward to working together to navigate the digital landscape, increase media engagement, and position Treasury Wine Estates brands for continued growth."
Seth Hynes / VP of Marketing / Treasury Wine Estates
"We hired BARÚ for the launch of our original series Lopez, starring George Lopez, to leverage their expertise in reaching Hispanic and African American audiences. They delivered a robust, strategic and creative plan that resulted in a highly successful show launch. The BARÚ team are total pros...meticulous and responsive, and working with them was a terrific experience."
Karen R. Cummings / SVP Marketing & Strategic Partnerships / TV Land
“BARÚ Advertising has been a long-standing partner to Universal Studios Hollywood and our General Market agencies for nearly five years. Their collaborative spirit and sense of integrity is second to none. In a fast-paced environment that requires them to ideate and innovate, BARÚ delivers
top-notch strategic thinking and service. We are proud to have them as our Hispanic agency.”
David Miller / SVP Brand Marketing / Universal Studios Hollywood
“BARÚ was provided with an initial brief and came back with a very sound media strategy that touched upon all the key objectives outlined in the brief. BARÚ went above and beyond to leverage our media buys in order to help secure added value for our field efforts and the level of additional value we received on the campaign was astounding.”
Brad Goldberg / EVP Marketing / Focus Features
“Last year, I conducted thorough and competitive multi-agency review of very talented agencies, including MediaVest and Havas, BARÚ emerged as the best partner. They are great collaborators and a true extension of my team, always providing us with excellent service, strategic thinking and best practices in media strategies and execution for the Hispanic Market.”
Oswald Mendez / EVP, Marketing & Digital / BBC America (formerly CMO MundoFox)
"BARÚ is my “go-to” agency for any and all projects - whenever I need the most strategically planned and expertly negotiated media campaign. I had the opportunity to work with and retain other agencies with similar expertise but found BARÚ to out perform any of them.”
Dennis Rice / CEO & Founder / Visio Entertainment
With specialization in transcultural market targeting; a deep, data-driven understanding of new (and future) media;
and a fresh perspective on creative, our collaborative group of marketing, media, and creative specialists are perfectly positioned to create campaigns that connect on a cultural level.
FOUNDER & CEO
PARTNER & COO
ASSOCIATE DIGITAL DIRECTOR
Elizabeth founded BARÚ in 2007 to engage untapped consumer groups. With a 20-year career in general and Hispanic markets, she is an industry innovator in multi-cultural marketing and media. Elizabeth has designed campaigns on more than 120 feature films for Walt Disney Studios, Focus Features, Universal Pictures, and more. Her category expertise also includes technology, retail, and consumer packaged goods, for brands such as Microsoft, Sears, Petco, Del Real Foods, and Beringer Vineyards. Prior to founding BARÚ, Elizabeth held leadership positions at Arenas Entertainment, Carat USA and Focus Media. Having lived in Spain, Brazil, and Mexico, she is fluent in English, Spanish, and Portuguese. A graduate of UC Berkeley, with a Bachelors of Science in Mass Communications and Latin American Literature.
As Co-Founder of BARÚ, Michael currently serves as COO and Head Of Creative. Prior to joining BARÚ full time, Michael served as VP of Creative Services at PlayNetwork in LA. After being accepted by The Director's Guild of America (DGA) in 2003, Michael spent three years as a Sr. Segment Director on the Dr. Phil Show. From there, he traveled internationally as a Field Producer and Director on various TV programs for Discovery, History Channel, and other cable networks. Michael was awarded an Emmy in 2001 for his network branding campaign with International Channel, and was soon recruited by Discovery Networks as Supervising Producer of On-Air Promotions. Michael is a graduate of Colorado State University, with a Bachelor of Arts Degree in Mass Communications.
Drawing from a deep communications, marketing and digital background, Becky has worked with innovative agencies and key brands like Netflix, Nike, Verizon, Samsung, Toyota and Unilever. Always championing great work, Becky helped R/GA Buenos Aires grow their business throughout South America, while fostering stronger ties across the North America network. With nearly 10 years lived abroad in Argentina, she is fluent in Spanish (albeit with a Porteña accent). Becky has held leadership positions at Saatchi & Saatchi, R/GA, and Circus Marketing.
Leading the digital team at BARÚ, Jeremy develops and implements strategic digital initiatives that span all screens and drive audience engagement, brand lift and revenue. Obsessed with bringing new and innovative ideas to the space, Jeremy is never satisfied with the status quo and is continuously exploring ways to connect brands to relevant audiences. Over the course of his career, he has worked with leading internationally recognized brands across the entertainment, sports and retail verticals including AMC Networks, Hulu, the NBA, Apple Music, Expedia Inc., Bluefly and Uber. Jeremy has a Bachelor of Science from Cornell University with a degree in Hotel Administration and will challenge anyone to a tennis match.
Link to the latest BARÚ buzz.
We can help you connect—today and tomorrow.
Let us show you how. We’re based in Los Angeles
at the historic Helms Bakery Media District.
8695 Washington Blvd.
Culver City, CA 90232