BARÚ. An independent and woman owned agency dedicated to elevating multicultural marketing and media.
BARÚ CELEBRATES -
over 13 years of forward thinking and audience inclusive strategies that motivate and create behavior change for our clients.
We track and predict what communities want. Bridging the gap between you and your audience, creating a deeper connection - by highlighting the universal truths that connect us all.
Fortune 500 companies including Viacom and NBC/Universal as well as public entities such as California Department of Public Health come to BARÚ to execute creative + marketing + media strategy.
We are a cross disciplined and diverse group of specialists, across marketing, media and creative. BARÚ is perfectly positioned to create campaigns that connect on a cultural level.
Elizabeth founded BARÚ in 2007 to engage untapped consumer groups. With a 20-year career in general and Hispanic markets, she is an industry innovator in multi-cultural marketing and media. Elizabeth has designed campaigns on more than 120 feature films for Walt Disney Studios, Focus Features, Universal Pictures, and more. Her category expertise also includes technology, retail, and consumer packaged goods, for brands such as Microsoft, Sears, Petco, Del Real Foods, and Beringer Vineyards. Prior to founding BARÚ, Elizabeth held leadership positions at Arenas Entertainment, Carat USA and Focus Media. Having lived in Spain, Brazil, and Mexico, she is fluent in English, Spanish, and Portuguese. A graduate of UC Berkeley, with a Bachelors of Science in Mass Communications and Latin American Literature.
coo & cco
As Co-Founder of BARÚ, Michael currently serves as COO and Head Of Creative. Prior to joining BARÚ full time, Michael served as VP of Creative Services at PlayNetwork in LA. After being accepted by The Director's Guild of America (DGA) in 2003, Michael spent three years as a Sr. Segment Director on the Dr. Phil Show. From there, he traveled internationally as a Field Producer and Director on various TV programs for Discovery, History Channel, and other cable networks. Michael was awarded an Emmy in 2001 for his network branding campaign with International Channel, and was soon recruited by Discovery Networks as Supervising Producer of On-Air Promotions. Michael is a graduate of Colorado State University, with a Bachelor of Arts Degree in Mass Communications.
integrated strategy director
Raymond joined the BARÚ team in 2017, he’s an accomplished marketing professional with over 18 years of industry experience. He brings expert analysis of local market data and understanding of complex media planning tools. Raymond’s knowledge and planning strategy expertise enables BARÚ to deliver the right balance and mix that is needed to build meaningful connections in local communities and deliver maximum audience engagement. He is bi-lingual and also a multicultural marketing specialist. Raymond was born in China, raised in Mexico and holds a Bachelor of Science in Business Management from Cal-Poly Pomona, California. On his spare time, he’s an avid cyclist, foodie and enjoys the arts and architecture.
Leading the digital team at BARÚ, Jeremy develops and implements strategic digital initiatives that span all screens and drive audience engagement, brand lift and revenue. Obsessed with bringing new and innovative ideas to the space, Jeremy is never satisfied with the status quo and is continuously exploring ways to connect brands to relevant audiences. Over the course of his career, he has worked with leading internationally recognized brands across the entertainment, sports and retail verticals including AMC Networks, Hulu, the NBA, Apple Music, Expedia Inc., Bluefly and Uber. Jeremy has a Bachelor of Science from Cornell University with a degree in Hotel Administration and will challenge anyone to a tennis match.
senior account manager
As account manger Gema manages stewardship of campaigns and collaborates with media teams to assist in crafting integrated marketing plans across broadcast, digital, social, radio and events. Gema is a bilingual creative with vast experience in implementing culturally relevant content across traditional and digital media platforms. With a deep understanding of cultural intricacies, micro cultures, colloquialisms and the idiomatic nuances involved with effectively connecting and influencing multicultural consumers she is a great addition to the BARÚ team.