BARÚ Wins Hispanic Marketing Campaign For COVID-19 Vaccination Effort in California.
As featured in AdAge and Adweek, Duncan Channon, a general market multicultural agency partnered up with top specialty shops including BARÚ, APartnership and Rally to strengthen public confidence in the COVID-19 vaccines and to prepare Californians to get the vaccine once they become eligible. This is a $40 Million dollar year-long campaign efforts that will begin running in February.
The agencies were deeply honored to be selected by the California Department of Public Health to be a part of the solution that California needs to move forward —said Elizabeth Barrutia, CEO and President of BARÚ. All agencies involved are aware of the importance of getting this campaign right. We are cutting through misinformation, language barriers, cultural barriers, and reaching minority communities that have been disproportionately affected by the virus. BARÚ is proud to have the opportunity to be a thought leader and contributing voice as a Hispanic advertising agency.