LINDEMAN'S - TREASURY WINE ESTATES
BARÚ’s national digital media campaign drove awareness and purchase of Lindeman's Gentleman’s Collection among Male Millennials. We leveraged programmatic video for scale and endemic digital partnerships for high impact. Key partner, Urban Daddy developed custom editorial content, an in-app mobile interstitial and dedicated emails which outperformed CTR and VCR benchmarks. The campaign resulted in significant sales growth within our top 10 priority markets and drove a +212% volume increase during same period, year over year.