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PLUTO TV

A VIACOM COMPANY

Viacom called on BARÚ’s digital strategy team for the launch of their new video on demand (SVOD) platform. 

Our mission … establish PLUTOtv Latino as the destination for free Spanish language content.  Our Result?  2.3MM monthly active viewers, 140% above campaign goal.  Toot!

APP LAUNCH

From radio to billboards to digital, we worked together to strategize the best approach to get the message out and increase active users at the launch.  

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